Skema商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

项目介绍

数字营销是现在最流行的营销手段。为了回应市场上对具有营销和电子商务综合能力的人才的需要，SKEMA商学院设计了这个数字营销硕士项目。项目综合了网络营销和项目管理的内容，在最近几年的课程里，学生参与了很多知名企业诸如IBM，Orange，Nike的项目。项目在授课的同时为学生准备Google Adwords和Google Analytics认证证书以及项目管理的相关认证证书，CAPM或PMP。通过项目的学习，学生可以胜任网络营销，搜索引擎营销，产品营销，网络营销信息分析等职能。

This MSc produces graduates who are competent, practised and experienced in three key areas the? job market requires: project management, new technologies and web-marketing, and the development of new business ideas.

The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.

The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.

Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…

This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

就业方向

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management.

课程详细